Keeping Your Website from Ranking Google

Is ranking in Google really worth it? After all, the numerous site visits, larger client base potential, recognition and high page rankings can create more work for you, right? And, you know, too much site interaction can really be a drag!  So, if you are not interested in web development and search engine rankings, then here are the things you will want to avoid. Don’t design a mobile-friendly website. Yes, studies show a large majority of the population uses their smartphones to access the Web, but that doesn’t mean you need to accommodate them. Submitting your website to Google, along with your […] Read more

Improving Your Customers’ eCommerce Experience

It’s no longer just enough to offer products online in an eCommerce platform. You have to make customers feel like shopping from your site is an experience they won’t get anywhere else. But, how do you go about doing that? Search Engine Watch recently had a great article, “10 Conversion Boosters for eCommerce Pages,” that discussed this very topic. One of the best tips was to add videos of your products. Making a quality video has become much, much easier in recent years, and having a moving demonstration of your product(s) in use will only help to sell them. What […] Read more

Is an eCommerce platform right for your business?

As consumers continue to migrate away from brick and mortar stores in favor of online shoppin, retailers are turning to the Internet. Enter eCommerce platforms. An eCommerce platform (also known as shopping cart software) allows you an easy way to sell products online. There are many different ones out there (we specialize in using Magento and Volusion), and each offers its own benefits. However, before you decide to opt for an eCommerce platform over a static website, you have to determine whether it’s right for you. Here are some questions to ask before choosing eCommerce: Why are you creating a website? […] Read more

Fancy: A Threat to Pinterest?

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Pinterest has become one of the fastest rising social media sites, thanks to being easy to use and appeal to female users. And because of its popularity, it has become more and more of a necessity in search engine marketing. However, could Pinterest soon lose ground to an up-and-comer, much like what happened with MySpace and Facebook? Fancy is another image bookmarking site, but it takes the Pinterest concept one step further by allowing you, right then and there, to buy the products you’re looking at. Could this extra feature attract a Pinterest-sized audience, or will Pinterest hold steady and […] Read more

Facebook Has Most Home Page Integration, Links

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In the social networking world, the battle for top service is currently a three horse race; Facebook way out in front, with Twitter not far behind and Google+ bringing up the rear. This is, of course, in terms of active monthly users, but a new statistic has recently come out that further cements Facebook as the leading social network. A study from Pingdom has revealed that, of the top 10,000 websites in the world, 24.3 percent of them integrate with Facebook using officially provided integration tools. When you throw simple links to Facebook into the mix, over half of those […] Read more

Web Design Advice for Startup Companies

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Mashable recently wrote an article highlighting a few tips for startupsin terms of Web design. Websites are, understandably, very important to companies in the Web startup scene, but even startups that aren’t making a business fully on the Internet can benefit from following some of this advice. The first tip given is to give some thought to responsive design when building your website. Responsive Web design has been covered here on this blog previously, but for those who need a refresher, it’s a method of design and development that allows you to view a website and its contents regardless of what […] Read more

Yelp Data Being Integrated into Bing Local Pages

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Big news on the search engine side of things today. Bing and Yelp have worked out a deal that will allow for Yelp data to have a big presence on Bing Local pages for businesses. In case you’re wondering what this will look like, here’s a screenshot that was provided to Search Engine Land by Yelp.                               So what brought about this arrangement? A couple things could’ve played a key factor in motivating Microsoft to pursue such a deal. Almost a year ago, Google purchased Zagat […] Read more

Google Launches Google+ Local, a New Spin on Google Places

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If your company has a Google Places page to catch the attention of local searchers, Google’s latest product overhaul is sure to get your attention. The new product, called Google+ Local, is essentially Google Places pages with a social twist (thanks to its integration with the Google+ social overlay). Google+ Local also makes use of Zagat, the restaurant reviews company that Google acquired back in September 2011. When using Google’s new Local offering, you’ll notice that Zagat’s 30-point ratings scale makes an appearance on the Google+ Local pages of restaurants that have reviews from the service. In addition to these […] Read more

5 Things Your Website Should NOT Have

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Imagine the Web back in the 90′s, and the types of things you used to see on websites. In the present day, we might laugh at some of these so called “features” and chalk it up to the newness of the medium and the time it took for HTML and CSS to further develop, for good design to evolve, and for best practices to be put into place. Unfortunately, some of those no-nos from the past have survived and shown up in some websites today. Worse, newer website mistakes were born and joined those of the past, teaming up to […] Read more

Smart Social Media Icon Placement

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A recent article from fastpivot’s eCommerce blog takes a look at an important but often overlooked part of the website experience — the location of social media icons. In many cases, social media icons are placed on a website as a sort of afterthought, as if the page owner remembers suddenly that it might be smart to link out to social networking sites like Facebook and Twitter. On blogs, you’ll often find these icons placed somewhere in a widgetized sidebar, since that is the one editable area most blog owners are comfortable placing code in. But where is the best place […] Read more

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